Join us for a great night featuring a conversation and networking with Rohit Bhargava, bestselling author, popular keynote speaker and influential marketing strategist at one of the world’s largest global marketing agencies.
Picture by Scott Beale / Laughing Squid
Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best selling book Personality Not Included, an actually useful (gasp!) guide on creating a more human business, published in 8 different languages. He has written over 900 pieces of marketing advice on his personal blog Influential Marketing and still wishes he had more time to blog!
Rohit will offer a peek at his new book coming out early in 2012, Likeonomics: 10 New Rules For Winning In The Affinity Economy. The new global currency isn’t made of paper, but of relationships. Building on his ideas around why companies need to have a strong personality, Likeonomics focuses on a simple idea: that the most likeable brands are the ones that we believe in, talk about and get inspired by. To get ahead in the social world requires more than a content creation strategy, or a great listening tool, or on-and-off engagement as many social media experts would have you believe. This talk will share new examples from around the world, offer a unique vision of business and offer every attendee real and actionable tips on how to use the principles of Likeonomics to build a more successful brand of their own.
Rohit has been featured as a marketing expert in The Wall Street Journal, BusinessWeek, NPR and other suitably impressive places. He teaches marketing at Georgetown University and is proud of his reputation as a fun and “non-obvious” keynote speaker who has presented across the world on authenticity, creativity, storytelling, business trends, social media, and why marketing is no longer like feeding a baby.
For more about Rohit, visit www.aboutrohit.com
Likeonomics Official Book Site: www.likeonomics.com
Likeonomics Facebook Community: www.facebook.com/likeonomics
Time & Date: 7pm – 9pm, Tuesday, August 9th, 2011
Cost: Attending our regular monthly meetings is always free.
Venue: The Huizenga Business School, Main Auditorium
3301 College Avenue, Fort Lauderdale-Davie, Florida 33314
Attached as a JPEG is a parking pass you MUST print out and put on your dashboards. You will be able to park for FREE with the placard on the 2nd floor and above of the parking garage nearest to the Alvin Sherman Library. The garage is building number 9 on the map: http://www.nova.edu/locations/maps/interactivemap.html
Do not park on the 1st floor. Otherwise you will have to pay.
Directons to the Parking Garage: From I-95, north or south, or Florida’s Turnpike, north or south, take the I-595 exit, westbound. Proceed on I-595 to Davie Road exit; go south to Nova Drive, then turn right, heading west to College Avenue (traffic light). Turn left, heading south on College Avenue to the traffic light at Abe Fischler Boulevard (SW 30th Street). Turn right and go to Ray Ferrero, Jr. Boulevard (which is the 2nd left). Turn left here. The parking garage is on the right after the stop sign.
It’s about a 5 minute walk from the garage to Building 4.
We appreciate the support of the AMA South Florida Chapter
As always, we look forward to seeing you!
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