The indigenous bush food industry is growing, with more people becoming interested in traditional Australian foods. However, there are a few issues that can be addressed by digital marketing and why the need to adopt it from traditional marketing. Statistics and trends show that online activity in this space is increasing, so it’s important for businesses within the industry to get on board!
Kakadu Plum Co understands all too well the impact of digital marketing, which is why they’ve utilised various platforms to not only sell their product, but educate consumers about the health benefits of Kakadu plums.
In this blog post, we will explore ways in which digital marketing can help the indigenous plum jam sauce industry grow even further!
What Are Some Ways In Which Digital Marketing Can Help The Indigenous Bush Food Industry?
There are a few ways in which digital marketing can help the indigenous bush food industry to grow:
– Increasing visibility: In recent years, there has been an increasing interest in bush foods as a source of healthy, sustainable, and delicious food. However, the industry is still relatively small, and many growers find it difficult to market their products to a broader audience. Digital marketing can help to change this by providing a cost-effective way to reach a large number of potential customers. By creating an online presence and using targeted marketing campaigns, growers can connect with consumers who are interested in purchasing bush foods.
– Connecting with customers: Digital marketing can help businesses connect with their customers and provide them with the information they need. This is important for businesses within the bush food industry, as there is often a disconnect between businesses and customers when it comes to bush foods. Indigenous foods are unique and not many people understand how to cook or use them in everyday dishes. By providing customers with information about these products, businesses can increase their understanding and use of bush foods.
– Increasing sales: Digital marketing can also help businesses to increase sales. This is because digital marketing techniques can help businesses to reach a larger audience and connect with their customers. Additionally, digital marketing techniques can help businesses track sales and conversions, which is important for any business.
The Perfect Time to Adopt Digital Marketing
Digital marketing is an important tool that can help the indigenous bush food industry grow. The industry is perfectly positioned to capitalise on the increasing interest in healthy and sustainable foods. However, businesses need to utilise digital marketing techniques in order to reach a wider audience and connect with their customers. By doing so, businesses can increase sales and grow the indigenous bush food industry even further!
At Kakadu Plum Co., we are an example of a business that is utilising digital marketing to promote bush foods. By creating an online presence and using targeted marketing campaigns, Kakadu Plum Co. is able to reach a wider audience and connect with customers who are interested in purchasing bush foods. Additionally, by providing customers with information about bush foods, Kakadu Plum Co. is able to increase their understanding and use of these products.
