How To Start Social Media Marketing For Real Estate Deals?

Social Media Marketing is a vast concept and has evolved over the years. However, it remains one of the most effective ways of marketing your real estate transactions. In this blog post, we’ll look at how to get started with social media marketing for real estate deals and some tips for boosting your social media presence. Let’s get started.

What Is Social Media Marketing For Real Estate?

Social media marketing for real estate involves using social media websites like Facebook, Twitter, Linkedin, etc., to market real estate. This marketing strategy has been proven to work well on a global scale. Social media marketing for real estate involves:

  • Using your website, blog, and other social media websites, to attract visitors
  • Hesitant buyers often prefer to look at properties online before making a decision. Providing them with more options to choose from, and making it easier for them to contact you, can help increase the probability of a sale.
  • Developing relationships with potential buyers
  • As part of social media marketing for real estate, you should try to improve your relationship with your potential clients. Communication is important in building rapport, making it easier to close the deal.

Real estate transactions

How To Set Up A Social Media Marketing For A Real Estate Campaign?

The best-growing market for real estate agents is social media marketing. You can target everyone locally and internationally and get your name out. As a real estate agent, you should create a page on Facebook, Google+, Twitter, Instagram, and other social media sites.

  • First of all, you need to create your profile. Fill in all of your personal information, work information, website information, contact information, and so on. Add a nice photo to your profile to make it more inviting.
  • Once you have your profile, you need to build an audience. You can invite people to connect with you, but wait until you have at least 100 friends. The more friends you have, the larger your network and the more exposure you will receive.
  • Post interesting and engaging content regularly. Post content that is relevant to your audience. For example, if you target students, post content about college dorms, apartments, and off-campus housing.
  • Use hashtags when posting content. Hashtags are tags and keywords that make it easy for your audience to find your posts. They also create easy links for your audience to follow ate more exposure to your post.
  • Use Facebook business pages, Twitter, Google+, and Instagram to post content. These free social media sites can help you reach a wider audience.
  • Use social media sharing buttons, like retweets, likes on Facebook, and pins on Pinterest, to make it easier for your audience to share your content.
  • Use social media analytics tools to keep track of what types of content your audience interacts with the most.

Social Media Marketing For Real Estate: Common Mistakes

When starting social media for a real estate campaign, there are a few common mistakes that you should avoid.

  • One common mistake is not setting a budget. Without a budget, it’s difficult to determine which channels to use and how much money to spend on each.
  • Another mistake is not planning the campaign timeline. Creating a timeline will help you determine when you should initiate different campaigns and when you should focus on long-term goals.
  • Another mistake is using effective content. If your content is not well written, or if it’s not relevant to your target market, it will not be effective. Make sure that your content is well-researched and relevant to your target market.
  • Finally, make sure that you regularly monitor your social media platforms. It’s important to make sure that you are promoting your campaigns regularly and that you are engaging with your target audience. If you don’t monitor your campaigns regularly, you may run into problems down the road.

You can make sure your social media for real estate works by avoiding these common mistakes.

Tips And Tricks To Increase Your Social Media Marketing For Real Estate Campaign Traffic

In 2019, more real estate professionals used social media marketing as part of their marketing strategy. This allows them to attract a large number of potential clients. While social media marketing can be effective, it may be challenging. You need to come up with a solid social media marketing plan. You also need to be creative in your efforts. If you want to increase your traffic, consider the following tips and tricks:

  • Use high-quality images: When designing social media posts, you need to use high-quality images. Whether they’re photos or videos, it’s clear that social media users will watch high-quality videos. If you’re not using high-quality images, then you lose potential leads.
  • Use videos: Videos can help draw in more leads. When creating a video for your social media marketing campaign, ensure it’s engaging.
  • Create video content: Another way you can draw in more traffic is to create more video content. People enjoy watching videos, so it makes sense to take advantage of this.
  • Use hashtags: Hashtags can help you target a certain audience. Make sure you do your research, however, so you select hashtags that your audience is searching for. When you select hashtags, ensure they’re short and easy to understand.
  • Follow other social media accounts: You need to follow your competition when using social media for your real estate business. Doing this can help you better understand how your competitor’s social media marketing campaigns are working.
  • Other social media accounts should be followed: For your real estate business. You must be honest about who you are and what you do. Never lie about who you are and what services you provide—your competitors who are watching.


Starting a social media marketing campaign for real estate deals is daunting, but connecting with potential clients and seeing ROI from your campaigns is worth it. This post will help you create winning marketing strategies using smart technology and clear communication. Customers can now talk more than ever about your brand or business on Facebook, Instagram, Twitter, YouTube, and other sites. Use these tips to reach homebuyers online or build customer loyalty outside traditional marketing channels. Check out Excelsior Realty today, promote your services, and create custom marketing plans.


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